Tondar's Daily Rant

Prepare yourself for the writings of Tondar the Destroyer, Baron of Atlanta, Rightful Heir to the Throne of Spain, from whom all babies come. As his will be blogged, so let it be done.

Tuesday, September 22, 2009

BEER BEER BEER

I'm not sure if you ever get the chance to browse the Tondar Archives. However, even better and more extensive are the Sports Illustrated archives from the dawn of time. This particular article on the history of beer endorsements in sports was one of the most fascinating reads I have ever encountered, and probably the biggest explanation for the decline of Bad Beer (Weidemans, PBR, Natty, Black Label, Asshouse, Red Dog, Schaefer, Hamms, Josef Hoffbauer, and Old Style).

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